History

History

01-Innovation
Initial Start and Innovation

In the 1980s, the hair color came into fashion.  In addition to the culture of coloring one’s hair, the  concerns of the damage caused by hair color started to rise.  At that time, there were treatment that would only care the outer layer of the hair, and there weren’t hair care menus that would really treat the hair damage.  In resolving this issue, TOKIO INKARAMI Treatment was produced in 2011 and sold, in approaching and repairing the main ingredient of the hair, keratin protein.  It became a popular menu in Japan, and “treatment with TOKIO improves the qualities of cut, color, and perm”.  TOKIO INKARAMI became the number one treatment in all of Japan.

02-TOKIO IE INKARAMI
The Experience of TOKIO INKARAMI at Home

In making the patented technology INKARAMI happen, TOKIO INKARAMI – which can approach the keratin protein (the main ingredient of the hair) also can be experienced in the comfort in your own home with TOKIO IE.   You’d only have to use shampoo and treatment like you would do regularly, and changed the way of home care treatment.   TOKIO IE is not only the home care system that elongates the result of hair treatment from salons, but could experience the same kind of result on your own.

03-Global
One Step into Global Market

Expanding the pride of Japanese brand and beauty/salon skills, from Tokyo to the world.  In letting people know that it is “made in Japan”, the product is named TOKIO.  Starting with Paris France in 2015, we’ve been expanding globally.  The professionals and the media from the global markets have raved the product as “the world’s number one system treatment from Japan”.  

04-Update
Long Awaited Renewal of TOKIO INKARAMI

In the year 2020, in targeting the TOKIO IE users, e-commerce site IFING BEAUTY was started.  And in 2022, TOKIO revamped, and started TOKIO INKARAMI ().  It is the menu with even more better results of the patented INKARAMI technology.

2011

April

Established Dr. Jr. department

May

Releasing tokio INKARAMI TREATMENT brand

October

Releasing to-kyo-to brand

2013

April

Releasing tokio INKARAMI HOME

May

Releasing FUREN Part Liner

October

Releasing TOKIO de SINKA

2015年

■ Expanding into France and Korean Markets

March

from tokio to TOKIO
brand renewal to TOKIO INKARAMI

April

Releasing TOKIO de SINKA EX Series(Quasi-drugs)

November

Releasing TOKIO IE HOME CARE

2016

■ Expanding into Singapore, Hong Kong, and Taiwan

July

Brand renewal from TOKIO de SINKA to SINKA TOKIO INKARAMI

2017

June

Moving to Ginza Six in Ginza, Tokyo
Releasing TOKIO IE HEAD SPA series

November

Releasing TOKIO IE PREMIUM Series
Rebranding TOKIO IE HOME CARE

2018

■ Expanding into Russia, Ukraine, and Malaysia

2019

February

Releasing TOKIO INKARAMI Pre Shampoo

May

Releasing TOKIO HYPER INKARAMI

July

Releasing TOKIO DESIGN INKARAMI

2020年

■ Expanding into Morocco

January

Established IFING Paris EU

April

Releasing TOKIO INKARAMI LIMITED

May

Started IFING BEAUTY Online

October

Releasing TOKIO IE HYPER INKARAMI

2021

January

Renewal of IFING BEAUTY Online

2022

■ Expanding into Dubai

August

Renewal of New TOKIO INKARAMI

November

TOKIO IE Perfect Edition (Full Renewal)

ー TOKIO IE STANDARD
ー TOKIO IE LIMITED
ー TOKIO IE HYPER