History
01-Innovation
Initial Start and Innovation
In the 1980s, the hair color came into fashion. In addition to the culture of coloring one’s hair, the concerns of the damage caused by hair color started to rise. At that time, there were treatment that would only care the outer layer of the hair, and there weren’t hair care menus that would really treat the hair damage. In resolving this issue, TOKIO INKARAMI Treatment was produced in 2011 and sold, in approaching and repairing the main ingredient of the hair, keratin protein. It became a popular menu in Japan, and “treatment with TOKIO improves the qualities of cut, color, and perm”. TOKIO INKARAMI became the number one treatment in all of Japan.
02-TOKIO IE INKARAMI
The Experience of TOKIO INKARAMI at Home
In making the patented technology INKARAMI happen, TOKIO INKARAMI – which can approach the keratin protein (the main ingredient of the hair) also can be experienced in the comfort in your own home with TOKIO IE. You’d only have to use shampoo and treatment like you would do regularly, and changed the way of home care treatment. TOKIO IE is not only the home care system that elongates the result of hair treatment from salons, but could experience the same kind of result on your own.
03-Global
One Step into Global Market
Expanding the pride of Japanese brand and beauty/salon skills, from Tokyo to the world. In letting people know that it is “made in Japan”, the product is named TOKIO. Starting with Paris France in 2015, we’ve been expanding globally. The professionals and the media from the global markets have raved the product as “the world’s number one system treatment from Japan”.
04-Update
Long Awaited Renewal of TOKIO INKARAMI
In the year 2020, in targeting the TOKIO IE users, e-commerce site IFING BEAUTY was started. And in 2022, TOKIO revamped, and started TOKIO INKARAMI (新). It is the menu with even more better results of the patented INKARAMI technology.
2011
April
Established Dr. Jr. department
May
Releasing tokio INKARAMI TREATMENT brand
October
Releasing to-kyo-to brand
2013
April
Releasing tokio INKARAMI HOME
May
Releasing FUREN Part Liner
October
Releasing TOKIO de SINKA
2015年
■ Expanding into France and Korean Markets
March
from tokio to TOKIO
brand renewal to TOKIO INKARAMI
April
Releasing TOKIO de SINKA EX Series(Quasi-drugs)
November
Releasing TOKIO IE HOME CARE
2016
■ Expanding into Singapore, Hong Kong, and Taiwan
July
Brand renewal from TOKIO de SINKA to SINKA TOKIO INKARAMI
2017
June
Moving to Ginza Six in Ginza, Tokyo
Releasing TOKIO IE HEAD SPA series
November
Releasing TOKIO IE PREMIUM Series
Rebranding TOKIO IE HOME CARE
2018
■ Expanding into Russia, Ukraine, and Malaysia
2019
February
Releasing TOKIO INKARAMI Pre Shampoo
May
Releasing TOKIO HYPER INKARAMI
July
Releasing TOKIO DESIGN INKARAMI
2020年
■ Expanding into Morocco
January
Established IFING Paris EU
April
Releasing TOKIO INKARAMI LIMITED
May
Started IFING BEAUTY Online
October
Releasing TOKIO IE HYPER INKARAMI
2021
January
Renewal of IFING BEAUTY Online
2022
■ Expanding into Dubai
August
Renewal of New TOKIO INKARAMI
November
TOKIO IE Perfect Edition (Full Renewal)
ー TOKIO IE STANDARD
ー TOKIO IE LIMITED
ー TOKIO IE HYPER